What we do
We don’t just write strategies, we help you make strategic choices you can stand behind. We work with cross-functional teams to define the right strategy for the toughest commercial, medical, and insight challenges.
Commercial
- Brand/launch strategy
- Product & portfolio positioning
- Omnichannel planning
Medical
- Product strategy
- Evidence generation planning
- Medical engagement planning
Insight
- Competitor strategy insight
- Research planning
- Primary qualitative insight
How Ascend does it differently
Senior hands-on team
No project handoffs. No loss of continuity
Bespoke approaches
We work around your processes, not the other way around
Challenge not validation
Pushing you to refine and strengthen thinking
£14.50
Insight led by strategists
Strategists by training, we know how to structure insights to drive decision making
Data & Insight Synthesis
We turn complexity into clarity by transforming fragmented data into focused insight that guides better decisions. Whether you’re working with market research, stakeholder interviews, behavioural analytics or field force feedback, we cut through the noise to surface what truly matters.
Key areas of focus:
- Qual and quant insight distillation
- Cross-source integration (MR, ATU, CI, internal data...)
- Behavioural insight frameworks
- Message testing synthesis
- Workshop-ready summaries and strategic narratives
We don’t just tell you what the data says — we help you decide what to do with it.
Launch Strategy & Planning
From early pre-launch shaping to post-launch optimisation, we support pharma and biotech teams with the strategic frameworks and planning needed to execute with confidence.
Key areas of focus:
- Launch excellence frameworks & diagnostics
- Launch roadmaps and readiness checklists
- Pre-launch strategy development (e.g. TPP alignment, value narratives)
- Launch workshops and cross-functional planning
- KPI development and launch tracking
Whether it’s your first launch or your fiftieth, we help make it smoother, sharper, and more aligned.
Competitor Response Strategy
Markets move fast. We help you anticipate competitor moves and prepare confident, proactive strategies that protect your position and drive growth — especially in crowded or biomarker-driven markets.
Key areas of focus:
- Competitor landscape mapping and signal detection
- War games and scenario planning
- Strategic response development
- Threat/opportunity assessment
- Internal alignment tools and messaging
We bring structure to the chaos — turning uncertainty into strategic advantage.
Portfolio & Brand Positioning
We help define what your brand stands for — and how it stands out. From portfolio role clarity to brand differentiation, we create positioning strategies that resonate with customers, align internal teams, and create long-term value.
Key areas of focus:
- Brand archetyping and role definition
- Positioning platform development
- Core message and narrative design
- Cross-brand consistency within portfolios
- Global/regional alignment workshops
We combine commercial insight and creative clarity to build positions that stick — in minds and in markets.
Commercial & Brand Planning
We bring structure, alignment, and sharp thinking to brand planning — helping teams define priorities, sharpen focus, and build cross-functional plans that work in the real world.
Key areas of focus:
- Brand/portfolio planning frameworks
- Strategic imperatives and critical success factors
- Cross-functional alignment facilitation
- Tactical planning support
- Integration of insight, strategy, and execution
Our role is to help you maintain the red thread — from insight through to strategy and into every tactical decision.
Let’s Bring Clarity to Your Next Strategic Challenge
Whether you’re preparing to launch, repositioning a brand, or navigating a complex competitive landscape — we’re here to help. INSTRAVI Health combines deep healthcare expertise with a sharp, collaborative approach to make strategy clearer, faster, and more impactful.