About Ascend
We’re a team of experienced strategists who shape themselves around you and your strategic needs
We exist to bring clarity to complexity in healthcare
Our approach helps you define the direction and lead your team with conviction
Who you see is who you get
Ascend is made of senior strategic thinkers only. No layers. No handoffs. Just a nimble team directly focused on solving your challenges from project start to project finish.
Jeremy Poland
Founder and Head of Strategy at ASCEND, focused on simplifying complex commercial and competitive challenges into clear strategic direction through scenario planning, portfolio strategy, and executive alignment
Ling Song
Head of AI and Senior Consultant, specialising in transforming complex data and insight into scalable, product-driven solutions that enhance strategic decision making across Commercial, Medical and Insight functions
Mark Assenti
Founder and Managing Partner at ASCEND, combining deep insight expertise with strategic and operational leadership to distil complex data into clear, actionable direction across brand, portfolio, and multichannel strategy.
Lara Paulus
Associate Consultant and Project Manager, driving delivery excellence through structured project leadership, coordination, and quality control across complex global strategy and insight engagements.
Will Frostick
Head of Medical Strategy and Senior Consultant combining strong facilitation with deep scientific grounding, translating complex clinical environments into clear, actionable strategy and plans.
What We Do
We support pharma and healthcare teams across the full brand lifecycle — from insight synthesis and strategic planning to positioning, launch, and competitor response. Our work is delivered through a mix of ongoing partnerships, targeted projects, and expertly facilitated workshops — whether in person, remote, or hybrid.
From market segmentation and scenario planning to stakeholder analysis and landscape reviews, we help clients focus on what matters most — cutting through complexity to identify the critical insights and strategic themes that drive the biggest impact.
Who We Parter With
We partner with global pharma, biotech, and healthtech teams — primarily focused on prescription products — to support strategic decision-making across functions and markets.
Our work is typically anchored within insight, analytics, marketing, and commercial teams at the global and regional level. We collaborate closely with cross-functional leads to shape strategy that not only makes sense on paper but resonates with the core team driving execution.
We work across brand, portfolio, therapy area, business unit, and indication levels — supporting strategic planning, positioning, and launch preparation for some of the most complex challenges in healthcare.
Who We Work With
We partner with global pharma, biotech, and healthtech teams — primarily focused on prescription products — to support strategic decision-making across functions and markets.
Our work is typically anchored within insight, analytics, marketing, and commercial teams at the global and regional level. We collaborate closely with cross-functional leads to shape strategy that not only makes sense on paper but resonates with the core team driving execution.
We work across brand, portfolio, therapy area, business unit, and indication levels — supporting strategic planning, positioning, and launch preparation for some of the most complex challenges in healthcare.
Reach Out to Our Experts
Get in touch to find out how we can support you and your brand(s) to become a success.