About ASCEND Strategy
We’re a team of experienced strategists who shape themselves around you and your strategic needs
We exist to bring clarity to complexity in healthcare
Our approach helps you define the direction and lead your team with conviction.
We support pharma and healthcare teams across the full brand lifecycle - from insight synthesis and strategic planning to positioning, launch, and competitor response. Our work is delivered through a mix of ongoing partnerships, targeted projects, and expertly facilitated workshops - whether in person, remote, or hybrid format.
Meet the senior team behind ASCEND
ASCEND Strategy is made of senior strategic thinkers. No layers. No handoffs. Just a nimble team directly focused on solving your challenges from project start to project finish.
Jeremy Poland
Founder | Head of Strategy
Focused on simplifying complex commercial and competitive challenges into clear strategic direction through scenario planning, portfolio strategy, and executive alignment.
Ling Song
Head of AI Consulting
Specialising in transforming complex data and insight into scalable, product-driven solutions that enhance strategic decision making across Commercial, Medical and Insight functions.
Mark Assenti
Founder | Head of Insight
Combines deep insight expertise with strategic and operational leadership to distil complex data into clear, actionable direction across brand, portfolio, and multichannel strategy.
Lara Paulus
Head of Project Management
Drives delivery excellence through structured project leadership, coordination, and quality control across complex global Commercial, Insight and Medical engagements.
Will Frostick
Head of Medical Consulting
Combines strong facilitation with deep scientific grounding to translate complex clinical environments into clear, actionable strategy and plans.
Reach out to our experts
Get in touch to find out how we can support you and your brand(s) to become a success.